About us
WITH ADMIRATION FOR MOTHERHOOD AND LOVE FOR CHILDREN
We are two mothers brought together by friendship and a shared desire to create something truly meaningful. MimiConcept was born from our own search for beautiful, practical pieces for our children. For over 10 years, we have been part of the stories of parents who seek quality, purpose and authenticity. We believe that our Czech origin and honest craftsmanship are exactly what our customers appreciate.
We would be honoured if you became part of our story — just as we are becoming part of yours.
“Through our own journey as mothers, we learned how demanding the first months with a newborn can be. We design with a deep understanding of the real needs of little ones — and their mothers.”
WHAT YOU WILL FIND HERE — ESSENTIALS THAT FIT YOUR WORLD
Motherhood showed us how important it is to have practical things that offer comfort during the earliest days. That is why our designs reflect the real needs of babies and their moms. Our soft, muted colour palette allows every family to style their space in a way that feels personal and calm. Every nursery can be unique — just like the child it is created for.
HOW OUR PRODUCTS ARE MADE — AND WHY IT MATTERS
Every piece goes through careful control — from the first sketch to the final stitch.
We sew using certified materials, with a focus on quality, safety and meticulous craftsmanship. We work exclusively with textile factories that specialise in baby products and meet strict European standards.
And every piece is ultimately verified by the people who matter most — our customers.
WHO STANDS BEHIND MIMICONCEPT
Our dedicated team works every day to ensure that everything runs smoothly — with care, intention and attention to detail. Each of us has a unique role, and together we create a brand you trust.
DISCOVER THE MOST BEAUTIFUL PIECES FOR YOUR BABY
Surround your little one with softness, calm and safety in every detail. Thoughtfully selected materials and timeless design will delight both you and your baby.
Start Shopping